The aim of business signs should be far more than just announcing where your store is. Many potential customers can be easily attracted by displaying an effective business sign, encouraging them to do business with you.
No matter what you’ve heard from different sources, there’s no need for a business sign be too extravagant or showy. A beautiful, contemporary and innovative neon sign can attract more customers than huge plain billboards that are often ignored by people.
“As the size and complexity of neon sign increases they become more striking & eye-catching, especially when the design invokes a reaction from the viewers.”
Benefits of Neon Sign
Almost every business, regardless of its size and industry, use at least 1 or 2 on-site signs to connect with their potential customers. It has a direct positive financial effect as it increase sales, enhance customer satisfaction, and establish the presence of local brands.
However, some businesses make the sign too complex & far-fetched, packing it with excessive info, or having an irrelevant logo. Sometimes, even the ugly signs become famous due to uniqueness they offer, but people remember them mostly for unusual design, which isn’t helpful in increasing the sales at all.
So, after considering these things, what it takes to effective design?
Visibility of The Neon Signs
The main hallmark of a viable business neon sign is – It must be clearly visible. All vantage points need to be considered while placing your sign. Also, you must make sure that the visibility of the sign isn’t obstructed by trees, buildings, telephone poles, or any other tall structure.
To ensure that it stands out from other custom made neon signs in the street, you need to –
· Adjust the signage’s font, size, and colour
· Choose the best background design
· Choose the right colour scheme and brightness
· Consider the quality of graphics
Also, figure out whether adding a few more lights can make more visible.
Display The Right Message
Don’t just write any random thing – the message should be accurate – the content of the signage must be relevant to your business.
It’s difficult for people driving a car or passing by in a bus to read too long messages on the signage – It’s all about capturing the customer’s attention. You’ll get lots of time later to tell more about your business once the customer steps inside your store.
There’s no need to put more than 6-7 words on your business neon sign. However, if there’s any free space at the bottom of the sign, then you can include either your contact number or email so your potential customers can get in touch with you.